A superior content marketing plan must be informed by clear visibility into the publishers, channels, publishing cadence, and themes that will best reach a target audience. Jaykishan Panchal is the Founder of TechCognate, a Digital Agency that specializes in Web Design, Development, SEO & Content Marketing. A “content distribution strategy” is often discussed after the content comes out of the oven, rather than being the critical ingredient it ought to be. Your content distribution strategy will vary depending on your business model and overall business goals. Content is everything. Since almost everything that is published online can be viewed as a type of content, we’ll discuss the strategies based on this term. Share Article: About the Author . Salesforce is a leading SaaS company with a large content marketing budget so they’re able to create a lot of different content pieces and distribute them differently across their social media platforms. The best strategy involves trying a mix of these three types of media in order to maximize spend and results. An effective content distribution strategy in digital marketing will help you grow faster and build out content that will be seen and enjoyed by your target audience. There are many different tools beyond Outbrain that can be used to round out your content distribution strategy. A content distribution strategy is a clearly documented framework that guides your content distribution efforts. Understanding the impact of your content distribution strategy means going back to the three main channels, owned, paid, and earned, and seeing which of these you have invested time, energy and financial resources in. This is a huge mistake. To do that you need a content distribution flywheel (not a funnel). Invest in Influencer Marketing for content distribution. Influencer marketing is the most popular content distribution strategy, leading with a market share of 26%.This is not surprising since the popular tactic serves two purposes – not only does it get eyes on your content from a new audience, but it is also helpful in building backlinks and SEO. This is mostly due to the fact that marketers assume topic ideation and content distribution are unrelated activities. As marketers work to maximize the impact of their content marketing budgets, a focus on content distribution strategy can help to ensure optimal ROI. Invest time in realizing and testing what distribution channels work the best for you, but always check for new content types and new distribution channels for added benefits. Content distribution strategies. This way, you can ensure that the valuable content you … Jaykishan Panchal. ⇒ Case Study; Content Distribution Tools. It is and should be at the core of your efforts and the direct line … But why does this happen? Contact us today to start planning your content distribution strategy! There are three main components in the process for enabling your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. A great content distribution strategy will: Get targeted traffic to your content. Collaborator & Editor. Here are a few of our favorites. Content Distribution Strategy: The Strategy That Got 87,591 Visits To One Blog Post. On … Drive ROI with a superior content distribution strategy. Turn that traffic into true fans who subscribe and buy from you. Creating a content distribution strategy is the best way to ensure that your content succeeds in supporting the goals and mission of your brand. A distribution strategy provides structure to your content promotion process. Turn Your Strategy Into a Stellar Editorial Content Plan; Creating the Content of Your Audience’s Dreams; Practical view of content distribution. 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