By Jenny Johnston for the Daily Mail Updated: 17:00 EDT, 16 October 2009 Creative work will done by BMP […] Courage is launching its first new product for five years, a replacement for John Smith’s keg draught bitter called John Smith’s Extra Smooth.
Scottish Courage ended its contract with the old comic (Jack Dee) in 1998 saying John Smith’s was so famous it no longer needed a celebrity to endorse it. It is also well known for a series of highly successful television advertising campaigns, featuring the actor Gordon Rollings during the 1980s, and the comedians Jack Dee during the 1990s and Peter Kay since 2002. TBWA GGT Simons Palm-er’s new campaign for John Smith’s introduces ’no-nonsense man’, a cardboard cut-out pictured with a pint of John Smith’s Extra Smooth - as the ’celebrity’ replacement for Jack Dee. Over the years, John Smith's has enjoyed some of the most famous beer advertising, featuring stars such as Peter Kay, Jack Dee and Paddy McGuinness. Its down to earth personality, which has earned it legions of fans across the UK, continues to this day. The company will put the bulk of the brand’s £10m advertising budget behind the launch, with a new television campaign next May featuring comedian Jack Dee. Its down to earth personality, which has earned it legions of fans across the UK, continues to this day.
He repeats his credo, that with a beer that good you don't need all kinds of advertising gimmicks, and states that he convinced the agency to let him plug John Smith's against the simple backdrop of a pub. So he sits stoically frowning as a pair of penguins sing an inane jingle while tap-dancing. John Smith’s is the largest commercial sponsor of horse racing in the UK, including the Grand National since 2005. In fact, 228m pints are enjoyed every year in the UK. In fact, 228m pints are enjoyed every year in the UK. JOHN SMITH'S AD CAMPAIGN - The role that many will remember him most for actually came very late in his career in the mid 80's.Playing a dour Yorkshire stereotype called "Arkwright" in a series of John Smiths Beer commercials (complete with a Jack Russell called Tonto) A brand that was later to be plugged by the likes of Jack Dee and Peter Kay of course.
Jack Dee on being a borderline alcoholic and living with depression.
'Penguins' + 'Integrity' [00:30]# In keeping with the product's positioning and the 'No nonsense' slogan, presenter jack Dee feels that the add folk's gimmicks are totally inappropriate. Instead, the brewer came up with “No-nonsense man,” a cardboard cut-out of an “ordinary bloke” shown sipping a pint of John Smith… Dee tells us that John Smith's Bitter now has a widget in the can for that 'just served by the landlord taste.' Over the years, John Smith's has enjoyed some of the most famous beer advertising, featuring stars such as Peter Kay, Jack Dee and Paddy McGuinness.
making Jack Gee, Jr. live like a prisoner, locked up in a basement--that was done by Gee, Jr.'s biological father who managed to get custody thanks to what was perceived as a severe lack of security in the Smith-Gee household. Don't tell me to cheer up! Jack Dee's Sunday Service came next in 1997, followed by an acting role in The Grimleys and a smattering of the John Smith's Bitter commercials. A plethora of accolades include two coveted awards at the 1995 British Comedy Awards and Best Stand Up Comedian at the 1997 British Comedy Awards. John Smith's Extra Smooth 'Ad Men' [00:30]# Jack Dee, the spokesman for John smith's beer, appears to tell us that he is fed up with admen trying to make his commercials more exciting.
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