They have to come away with something from it. The company ⦠Our growing curriculum for the Oracle Content Marketing platform includes courses that teach best practices and implementation strategies for content marketers. Oracle CX Marketing Help Center Videos 1,012 views. No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Should create new content or can older content be tweaked, updated, and repurposed? Empathize with them. Newly engaged clients need different content than those who are deeply familiar. To view predefined attribute mappings between the user account fields defined in Oracle Content Marketing and the corresponding fields defined in Oracle Identity Cloud Service, click Attribute Mapping, and then click OK. Can they stir you to action because you want to help somebody else or even change the world? Telling a story can leave a more lasting and powerful impression than simply offering someone information. However, you can only create one piece of content at a time. Available for public cloud. Marketing ⦠Feedback Favorites 0 Progress Live Sessions Courses. Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. Thus, all your content needs to be easily viewable and understandable on mobile as well as any other channel or platform. This OnDemand Course identifies the main challenges facing content marketers and reveals the ways Oracle Content Marketing helps to alleviate those pain points: Strategic content; Efficient and transparent content production; Content at scale; Cross-channel optimization Learn More from Oracle University. OMC product customers can contact an Account Manager for more information. In this ⦠Leverage ready-to-execute Oracle marketing campaigns and content Enhance your go-to-market strategy, boost awareness and generate leads Build your brand and expand your social presence Oracle Cloud Marketplace Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform!This course provides a tour of the relevant workspaces that support this feature, from the Template Editor to the CTA Management area to the Redirects workspace. Clarity is vital. Organizations must create the right content for the right person at the right timeâdelivered through the right channel. Does your company have a website? Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size. Headphones with microphone â USB, wireless Bluetooth or audio jack. Who writes the copy? While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Move up the ranks by engaging with content to earn points and badges. An infographic might, though, as it can deliver everything they need to know and your point in one image. It should outline several integral questions content creators and marketers need to ask: The strategy helps you see how to use content marketing to build an audience, which can then be used to help bolster the company’s bottom line and take feedback in order to improve their products, services, customer journey, and marketing efforts. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. About Oracle Moat Oracle Moat is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. They use integrated information from cross-channel, content, and social marketing with data management to deliver personalized customer experiences across all marketing channels. Whatever your story is, though, it must offer some type of value to its audience. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. Earn a Marketing Cloud (Eloqua) Certification. Learn how to use Oracle Marketing Cloud products to drive measurable revenue through daily marketing initiatives. Interactive + Content + Partner = Great Marketing Example. Try one of the popular searches shown below. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Oracle Content Marketing. There's no doubt that it's effective, but it's very hard to do it well. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Pay attention to the metrics to see what is working and what isn’t, so you can shift gears if need be and plan ahead. Standing out takes having solutions for people’s problems and knowing how to properly and effectively communicate that you can do so to your audience. Oracle Corp. said it has changed its corporate headquarters to Austin, Texas, the latest high-profile defection from Silicon Valley. How then can you effectively tell your story? The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the âJourney to Modern Marketingâ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. However, success and achievement are emotional. While most marketers create content on a daily basis, the true intent (and real promise) of content marketing lies in having a defined content strategy that works hand in hand with your organization’s goals. All rights reserved. Learn how the OCM Product Platform helps you complete daily tasks more effectively. You can revise and rewrite all you like, but someone else should review it to make sure the message and information within that content piece is understandable, clear, effective, and accurate. Oracle offers paid Oracle Cloud services at several pricing and service levels. Be the first to comment. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Have you thought about using a comic strip? Oracle Maxymiser. Some might claim that B2B marketing is not as emotional as B2C, that is instead mostly concerned with profits. Invest in top-of-the-funnel online marketing venues such as social media and a blog. Would your audience prefer a song or even a music video? This 30-minute ⦠When you complete modules either alone or as part of learning path, and successfully pass its quiz, youâre awarded points and earn badges. How do I earn Ranks and Points? As your points and badges add up, you will be rewarded with higher ranks. According to the Content Marketing Instituteâs 2019 Content Management and Strategy Survey, 76% of those surveyed take a strategic approach to content management.Furthermore, 59% have a documented content management strategy. Discover 2020's Best Marketing Software. Did your webinar teach them how to use a new type of software? The combination of Oracle Marketing Cloud with Content Marketing is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty. Prioritize content that can be personalized to each prospect’s organization and business need. It leaves them wanting more and curious about what you can do for them. Oracle Marketing; 9 Content Marketing Mistakes That Are Hurting Your Brand; 5 Content Marketing Goals Every Brand Should Have . Oracle B2C Service (formerly Oracle Service Cloud) Oracle SRM. The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels ⦠Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Oracle Marketing Cloud - Content Marketing. Your story and marketing are showing them how you can help them do that. Dark Mode. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Work hard to make it so enjoyable that your audience will share it with friends and colleagues. It takes strong copy, an eye-catching design, an intriguing offer, personalization, and something of value your audience can take away, even if it’s only a small nugget of information. Human beings often take in information much more easily if it is done via storytelling. No matter how clever your words or beautiful a design, if someone doesn’t understand what you are saying they are not going to get your message. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. All of your content marketing needs to keep this up, whether it’s the first time you’re contacting someone, if they’re close to the finish line and want to make a purchase, or if they’re already a customer. This has shifted the buying process from one that is sales-driven to one that is marketing-driven. × Individuals gain access to the course catalog with the low cost Academy Education Pass. Thanks to the Oracle Content Marketing: Smart Start Assistant, you will have all the support and guidance you need to successfully implement the Oracle Content Marketing platform and deploy a pilot project within the first two months. Created by Nora O'Leary-Roseberry-Oracle on Sep 2, 2016 4:28 PM. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. It works well even when we deal with the huge user base. Content marketing may seem to be the buzz-phrase that never dies, but there is good reason. If you writing to them, might a limerick amuse them? We have created a 10-minute video to give you an insightful overview of the Oracle Content Marketing platform. Share your progress along the way! Take inventory of what content you have and what you can produce. Content Marketing's innovative solution complements Oracle's industry-leading Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. A video might suffice, too, as it’d be simpler to let it play, rather than trying to read through an ebook on a phone. Oracle Blogs - Content Marketing. What are their preferences and interests? Updated for 2020! Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. 5 Tips For Maximizing Your Video Marketing. Who is your audience? It is, quite literally, at the heart of everything we do. Everybody wants to get ahead and do well. Actually, a better question would be: what isn’t content? Oracle DataFox. They ask how can you remind them of good times and their loved ones. You, as a marketer, are constantly fighting for people’s attention and to hold it. What about a podcast? Learn how to organize your content with Oracle Content Marketing. Content people can connect with interests and intrigues them. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Try to make it engaging and useful. Back to main content. An unshared internet connection - broadband wired or wireless, 1mbps or above. Content offers a myriad of possible ways to connect and engage with people. A content strategy involves more than simply planning what content you should be creating. Resources. Oracle Infinity. Oracle Universityprovides beginner to advanced training for all Oracle CX Marketing products.If you use Oracle Eloqua, Oracle Responsys, Oracle DMP (Bluekai), Oracle Content Marketing, Oracle Maxymiser, Oracle Infinity, or Oracle CX Audience, we can deliver the Oracle-approved training you need to successfully support your marketing automation investment. This requires standing out from your competitors and maybe even the constant stream of marketing everybody endures every day. The aim will be to improve the likelihood a potential customer will make a purchase when the sales department reaches out to them. Customers are increasingly accessing information through online and mobile channels before engaging with a salesperson. Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Winning the Content Marketing Battle with Oracle Content Marketing. You can incorporate art, music, the spoken word, maps, games, and interactive features. It works well even when we deal with the huge user base. Oracle Content Marketing makes it easy to involve any contributor - whether theyâre an employee, an agency or even customersâ in the planning and collaboration process to create compelling content. Ask yourself, what are you trying to achieve with your content? This OnDemand Course covers that integration, and more specifically: The rights and roles necessary to authorize linking Responsys to Oracle Content Marketing Digital content can be created in a wide array of formats, literally from A-Z: articles, blog entries, contests, diagrams, ebooks, free offers, games, hashtags, infographics, jokes, knowledge bases, lists, music, news or opinion pieces, podcasts, quizzes, reviews, slide shows, toolkits, user-generated comments, videos, widgets, XML feeds, year-end reviews, and zany cartoons. Featured blogs. Oracle CRM onDemand. Earn a Marketing Cloud (Eloqua) Certification. Who manages the project. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Please try again. We have data on 33 companies that use Oracle Content Marketing. Oracle Content Marketing makes it easy to create and distribute compelling content across multiple channels to the people you want to reach. Please enter a comment. All day, every day, people are constantly bombarded with marketing messages on the internet, dating apps, in their emails, text messages, on TV and the radio, and everywhere, it seems. Modern marketers can learn basic to advanced concepts to help develop a content marketing strategy through the Oracle Content Marketing Learning Subscription.This complete digital training solution includes courses for new and experienced practitioners, as well as implementation training. A blog? Oracle CX Marketing Modern marketers choose Oracle CX Marketing solutions to create ideal customers and increase revenue. A part of Oracleâs Customer Experience solution, Compendium and Oracle will be combined to offer marketers an automated content-delivery system, according to a FAQ issued by Oracle. Oracle Content Marketing: Basic Configuration. Click Test Connectivity to verify the connection with Oracle Content Marketing. Recent Content. The Oracle Content Marketing Learning Subscription is a complete, all-digital solution for business users, administrators and implementers seeking comprehensive training on the Oracle Content Marketing platform. Oracle Marketing Calendar app . Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support. How much content should go out in a given time period? How do you build a strategy that ensures you’re making the right decisions about content? Identify the methods for accessing content created in Oracle Content Marketing while using the Oracle Eloqua platform Examine the features of the Editorial Calendar that support transparency and management of interactions with customers Discover features of the Content Portal that support sales enablement efforts This is an advanced course. Winning the Content Marketing Battle with Oracle Content Marketing. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Apply to Digital Marketer, Product Specialist, Field Marketer and more! That's right, Oracle Content Marketing and Oracle Responsys are now integrated, allowing you to push your creatively crafted content over to Responsys for use in B2C cross-channel campaigns. Oracle Cloud Infrastructure (OCI) is an IaaS that delivers on-premises, high-performance computing power to run cloud native and enterprise companyâs IT workloads. For a B2C customer, this means tugging on their heartstrings and triggering emotional cues. It can also help the company find out how to help its customers more. 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