It “The future of social media marketing is integration. 3. With Gartner forecasting 30% of all Internet searches will be done without a screen by 2020, marketing gurus are placing huge bets on voice being the future of marketing. Gone are the days when a pure-bricks business model will thrive well in current market scenario. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. Over the past 15 years, digital media platforms have revolutionized marketing, offering new ways to reach, inform, engage, sell to, learn about, and provide service to customers. Social Media Marketing Page 3 of 10 Marketing using social media such as these can take multiple shapes. A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) Social media marketing seems to have become a staple of marketing budgets at the majority of businesses. Download the Full Report Here In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. 6. Thus, Felix et al. The traditional Facebook model, in particular, involves replacing the concept of a human “friend” with a brand or tangible product or creating a page or group (Facebook, 2011). Marketing which occurs via social media is known as social media marketing. It was a very special time in my career. The Future of Social Media in Marketing Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Communication, games, social media, experiences… they will all be part of the same thing. This paper would analyse these changes, and highlight the trends which might occur in the future scenario. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they Here is a range of social media trends that you need to be aware of for 2021 and beyond. mentions some se new possibilitiesof the social media offers in her definition of social media marketing, including (online) social networks like YouTube, MySpace, and Facebook, virtual worlds like second life, social news sites like delicious and social opinion sharing sites like epinions (4). It can be challenging for you to stand out unless you have a clear social media marketing strategy. of social media marketing, based on their comprehensive study aimed at providing a holistic framework for this online marketing concept. Now, social media is housed in apps and on websites; in the future it will be in everything. 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