2020 Trends In Digital Marketing. As digital content evolves, and especially with the upcoming death of the third-party tracking cookie, more players are going to come out of the woodwork and say things like, “Throw my ad tags on your page, use this tool, plugin, script, or join our consortium of publishers that have access to better ad rates.”. Micro and nano-influencers 4. On the contrary, when users use voice search commands instead of typing the search on Google’s website, this is a normal web search that is logged on Google Search Console. In just a few decades, digital marketing became a more integral part of the business. Next-Level Visuals in Content Visual-forward platforms will continue to be trendy in 2020. just slightly winning out over “other”. Digital marketing is influenced by everchanging trends that may make it difficult to keep up. There are many scammy players within the industry who are looking to make a buck off of the value you’ve created. User-generated content; Continued rise of video; Voice-activated content; B2C behaviors continue to impact B2B expectations; Continued proliferation of messaging apps While the results of this survey question seem like a mixed bag, one response came out on top—mixed revenue models. Blogs whose content is focused specifically around digital publishing won out by a fairly large margin. Publishers said that the biggest challenge for them in 2020 would be growing site traffic and revenue. by Allen Longstreet | Jan 23, 2020 | Industry News | 0 comments. How are privacy laws changing media budgets? Remain skeptical and continue listening to the people you trust. These queries are not logged on Google Search Console. The continued growth of Stories Ephemeral content is short-lived content that has been rapidly growing for several years now. Your comment may not appear immediately. Let me know in the comments. What do you think of the top digital content trends from this survey? Some ways publishers are diversifying their revenue streams are through: Peers and network connections was the top choice with 19% of respondents saying that’s who influences their opinions the most, and that makes sense. The average number of applications used in each organization is 900, making it very difficult for companies to provide a connected experience. They were trusted the least—and publishers have grounds for that distrust. Today we’re going to take a look at the top digital content trends in 2020, according to publishers. While more time and energy is being invested in social media channels and producing video content, the foolproof tactic that has helped publishers grow their sites since the dawn of digital publishing is writing blog content. Allen is a published author and accomplished digital marketer. In 2016, Sundar Pichai also announced at Google I/O that 20% of all US searches are voice queries. The age-old equation that has maintained its relevance and will continue to be relevant in the foreseeable future for publishers is: Growing quality traffic = increased ad revenue. It’s no wonder then that 360-degree videos are bound to become a more popular option in 2020. This article was written for Business 2 Community by Jomer Gregorio.Learn more about writing for B2C, Jomer B. Gregorio is a professional and specialist in integrated digital marketing and holistic SEO. Who are publishers going to trust more: a third-party with a new program that promises to make them more money? The Trends of 2020. But not all industries are Foto: Unsplash These highlights come straight from our 2020 Digital Trends report, produced in collaboration with Econsultancy. Staying abreast of content marketing trends for 2020 is essential for almost every business today. If you need an effective and high-performing digital campaigns for your business. Publishers seem to think long-form content will provide more ROI and be harder for search engines to provide without a click from the users to an external site. The third-biggest-challenge for publishers in 2019 was managing website speed, infrastructure, and technical issues. Allen currently serves as Ezoic’s head of content and works directly with publishers and industry partners to bring emerging news and stories to Ezoic publishers. More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Social media as customer service 6. Nur jeder Fünfte ist der Meinung, dass … Today almost every consumer is online and this has become the preferred method for companies to interact with potential customers. What’s interesting about this being the top response is that it directly ties to the second-biggest challenge for publishers in 2019—increasing revenue. Just how investing in index funds is more balanced and less volatile than investing all your money into a single stock, the same applies to digital content. Your audience is only set to become more valuable, so protect it at all costs. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation 3) Chatbots Chatbots will continue to be an important part of digital marketing in 2020. The data is clear that articles with embedded videos perform better with UX metrics like time on site and lower bounce rates. To help brands and marketers make the most of these changes, let’s look at the top five content marketing trends for 2020. Over the last few years, most discussions about the next year’s Digital Transformation trends had begun to feel a bit repetitive: Cloud, Edge Compute, … It’s undebatable that these predicted 2020 trends and years thereafter, are invaluable insights into the emerging content marketing tactics. So without further ado, here are the digital marketing trends we noticed throughout 2020. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. Communities on social media 3. With new regulations, neverending algorithm updates, and flashy digital trends trying to compete for consumer attention—publishers will continue to adapt to the changing digital environment while relying on many of the principles that have held true for decades. Businesses began changing their business model to an online one or beefing up their current marketing efforts with digital marketing strategies to try to capture a growing and lucrative online marketplace. Consumer interests and behaviors have also become more difficult to predict. Marketers can no longer pretend that the changing marketing trends can’t affect them while sticking to making educated guesses, and following ancient methods will be valid forever. 1. 2019 was a busy year for publishers, and 2020 seems to be posed to be even busier. Meanwhile, consumers expect consistent journeys across multiple channel… Our comments are moderated. This will ensure that you’d gain a competitive edge while being able to grow your business, generate leads and further enhance the relationship with their existing customers. It beat the second choice of creating content readers want by a decent margin. The 2020 Digital Trends: IT in Focus report from Econsultancy and Adobe looks at how IT departments are responding to CX trends and opportunities, in terms of … Publishers should ignore this type of advice. Facebook and Instagram were the top responses in what could be considered an unpopularity contest with this survey question. Content Strategy & Digital Marketing Trends. Writing blogs and articles was the top response for the most successful tactic for site growth by the widest margin of any survey question—71.9% of publishers. Facebook has a rough history with publishers, so they are not a surprise in the number one spot. Image: How Do I Add My Business to Google Maps? Luckily, we have summarised some of the key 2020 Digital Marketing trends every business should know. Many publishers wonder how to write content that is the optimal article length of SEO. The top trend publishers are most unsure about for 2020 is voice search and voice technology. 9 Tips to Launch a Profitable Podcast in 2021, Step-By-Step Faster WordPress Site Speed With Ezoic, How to find high-value pages using Big Data Analytics, 7 Tips For Running A Successful Forum Or Online Community, Google December Core Update 2020: What We Know So Far. While some trends took a more accelerated path to the forefront of the digital world, others came out of left field. Forums being in second place makes sense due to the nature of forums. We see that the second-most-popular type of content publishers want to produce more of in 2020 is video content. That’s a lot to manage to stay ahead of the curve. This is a relevant challenge for good reason! Read on to discover the digital marketing trends to be ready for in 2020. Required fields are marked *. Here are the biggest content trends for 2020, according to Convince & Convert’s content marketing consulting team. As the industry becomes more complex, so does a publisher’s day-to-day. Transparenz ist heute das Stichwort für die nächste … It actually originated from Mary Meeker’s well-known “internet trends” report, which she quoted from a 2014 interview with the chief scientist of Baidu, who simply said, “In five years time at least 50% of all searches are going to be either through images or speech.”. Since the new year, Google has already rolled out a big core algorithm update, and they reportedly have admitted to 3,000+ algorithmic updates over the course of a year. 1: The Streaming Wars Commence Are these the SVOD Services you are looking for? Storytelling is Changing the Game on Social Media Platforms. The digital detox 2. This infographic by Digital Marketing Philippines elaborates on the digital trends to look out for in 2020. And if you consider the modern-era’s emerging technological products and capabilities in accessing relevant data for gaining market insights – content marketing should be a definite key consideration for weaving into your 2020 marketing plan. While businesses should still focus on creating engaging video content… More than a decade ago, that would probably mean advertising in some form of print media, ... Below, you’ll see the most important Digital Marketing trends for content in 2020. Alternative platforms 5. 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